Whether the decision to shoot in-studio was based on budget, timing, or simply to let the product shine, shoot direction is most important. With no location to enhance the shot, the personality and attitude of the shot come from the creative direction of lighting and model, as well as the care and attention taken to highlight every detail and function of the merchandise. Ease of movement and flow of fabric add interest to the figure’s silhouette and layout. And if a background is needed, the shot can be artfully lit to seamlessly compose into the pre-selected background. Studio shoots offer flexibility and endless possibilities.